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10 Content Marketing Benefits, Challenges, Tips

When I ask the question “Will You Find Your Next Client — or Will They Find You?”, it is a direct challenge to business owners to define an inbound marketing strategy, a combination search, social media and content marketing, to attract a clearly defined audience who are ready to buy. Content marketing is the foundation for a successful inbound strategy for without content there is nothing to optimize and nothing to share on social sites.

10 Content Marketing Benefits

There are many content marketing benefits regardless of whether you are marketing to businesses (B2B) or consumers (B2C). Content marketing:

With all these benefits, it’s no wonder that according to Hubspot’s 2018 State of Inbound Marketing report, 74% of marketers prioritized an inbound approach to marketing. In addition, companies are nearly 4 times more likely to see higher ROI on inbound than outbound.

10 Content Marketing Challenges

With all these positive benefits, why is it so difficult for small business owners to successfully implement content marketing? Inbound marketing is not a “set it and forget it” marketing activity. It is a process that requires regular, consistent delivery of focused content to increase your visibility and demonstrate your expertise.

The biggest challenges facing small businesses are:

10 Content Marketing Tips for Small Businesses

Share your knowledge and expertise

Every business can successfully market their products or services by offering content that educates and provides a solution to your customer’s biggest challenges. When a prospective customer finds you through the content you provide, they begin to form a connection with you built on trust.

When you share your knowledge and expertise freely with no strings attached, the giver’s gain philosophy takes hold and you become the recipient of wealth:

Don’t wait to get started on this effective marketing strategy.

www.Masterful-Marketing.com