When you define your client very clearly, you make quicker conversions, have fewer distractions, build trust and credibility faster, and create cross-selling opportunities. How to Efficiently Find and Engage with Your Best Prospects Do you know exactly who you serve? Or whom you would most like to serve? Client profiles are about getting focused on…
Read MoreTo stand out, you must clearly define your customer, then determine your irresistible offer. Finally, you need to be where your client is looking, and over-deliver. Here’s how: Stand Out to Your Target Audience with the Right Message in the Right Place It’s difficult to cut through the clutter and stand out to your target…
Read MoreBy tying sales and marketing processes, workflows and KPIs together, you can generate more revenue, retain more customers and get higher win rates. Special Note: This article is based on the chapter “Sales and Marketing Integration Made Simple” Lisa wrote for the book Sales Fusion: Design Your Modern Sales Strategy, available now on Amazon. FAQs…
Read MoreSales and marketing work together to achieve common goals but don’t always see eye to eye. Marketing is responsible for creating content and generating leads, while sales is responsible for converting leads into customers. But if both teams work together, they can create a powerful force that can help your business succeed. In this blog…
Read MoreIf you missed our Content That Converts session focusing on Sales & Marketing Integration for Small Businesses, you can read the highlights or access the recording here. If you’ve joined us in the past, you know that we talk about common challenges and trending topics relating to growing your business. We tackled the common challenges…
Read MoreIf you missed our podcast in the Content That Converts Series: Publication Publishing or Book Publishing – Which is Right for you? this blog recaps the conversation, and you can access the recording by filling out the form below. Introductions: Host Lisa Lickert is the owner of EMI Network a 39-year-old content marketing firm. EMI’s…
Read MoreInterviewed by BusinessWise, Lisa Lickert shares tips on navigating the publishing world. Listen to learn how to grow through publishing. For more information and ways you can use publishing to market your business and build trust with your target client, let’s talk.
Read MoreIf you missed our webinar in the Content That Converts Series – The Power of Video, we’ve outlined some of the important tips and FAQs below and you can access the recording at The Power Of Video. Frequently Asked Questions on Video What equipment do I need to buy to get started? Do It Yourself…
Read MoreThe power of video is undeniable. Video content has been shown to have a whopping 2x higher engagement rate than other social media posts because people love videos so much! Did you know…the human brain processes visual information 60,000 times faster than text? Imagine how important video is in a world where we have 8…
Read MoreWhich is best for B2B? Publication or book publishing? The answer is, it depends. To get the best ROI from your publishing investment, you need to determine how you will leverage the publishing experience to engage your target audience, build credibility and attract new business. Each have their benefits. Each have a different audience experience.…
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