There’s an old notion that sales and marketing teams don’t play well together. However, Account-Based Marketing (ABM) proves the two divisions can be powerful when aligned on directives and strategies. Through ABM, both groups share responsibility for identifying, targeting, and growing the revenue of best-fit accounts. Since B2B marketing usually takes a broad approach to…
Read MoreBefore you do anything with Google Analytics 4 (GA4), ensure you’re using a version of Google Analytics that’s compatible with your platform. Proprietary website software may need to be updated to interact with the latest version of Google Analytics. What is the best way to learn GA4? Like previous versions of Google Analytics, each member of…
Read MoreVisual and Short: Writing Content that Converts Did you know the brain processes visuals 60,000 times faster than text? According to the Visual Teaching Alliance, Ninety percent of information transmitted to the brain is visual. In a previous blog, we talked about how charts, graphs, and employee pictures can boost traffic to your site: https://eminetwork.com/uncategorized/tips-for-creating-content-that-coverts/. But…
Read MoreDon’t hit the brakes on marketing. Consistency Matters. When you are busy, it’s tough to think about marketing. Most of us don’t. But when you are the busiest is when you need to step on the gas the hardest! Why? You need to stay top of mind to experience growth. When your prospective client is…
Read MoreWhen you define your client very clearly, you make quicker conversions, have fewer distractions, build trust and credibility faster, and create cross-selling opportunities. How to Efficiently Find and Engage with Your Best Prospects Do you know exactly who you serve? Or whom you would most like to serve? Client profiles are about getting focused on…
Read MoreTo stand out, you must clearly define your customer, then determine your irresistible offer. Finally, you need to be where your client is looking, and over-deliver. Here’s how: Stand Out to Your Target Audience with the Right Message in the Right Place It’s difficult to cut through the clutter and stand out to your target…
Read MoreBy tying sales and marketing processes, workflows and KPIs together, you can generate more revenue, retain more customers and get higher win rates. Special Note: This article is based on the chapter “Sales and Marketing Integration Made Simple” Lisa wrote for the book Sales Fusion: Design Your Modern Sales Strategy, available now on Amazon. FAQs…
Read MoreSales and marketing work together to achieve common goals but don’t always see eye to eye. Marketing is responsible for creating content and generating leads, while sales is responsible for converting leads into customers. But if both teams work together, they can create a powerful force that can help your business succeed. In this blog…
Read MoreIf you missed our Content That Converts session focusing on Sales & Marketing Integration for Small Businesses, you can read the highlights or access the recording here. If you’ve joined us in the past, you know that we talk about common challenges and trending topics relating to growing your business. We tackled the common challenges…
Read MoreIf you missed our podcast in the Content That Converts Series: Publication Publishing or Book Publishing – Which is Right for you? this blog recaps the conversation, and you can access the recording by filling out the form below. Introductions: Host Lisa Lickert is the owner of EMI Network a 39-year-old content marketing firm. EMI’s…
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