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Content That Converts – 90% of What’s Transmitted to the Brain is Visual

Did you know that according to the Visual Teaching Alliance the brain process visuals 60,000 x faster than any text? Or how about that 90% of information transmitted to the brain is visual.
Visuals are processed better and produce faster and stronger reactions than any other type of content.

Visual stimuli and emotional response are linked together in the brain, which leads to making memories. Translation – good visuals paired with your content converts.

In “How Can I Create Content That Converts?” we talk about using charts or graphs, as well as employee pictures to boost traffic to your site. https://www.eminetwork.com/uncategorized/tips-for-creating-content-that-coverts/But there’s also videos, graphics, GIFs, or presentations. But what’s important is how to use them effectively.

Here are three tips to help you leverage visuals:

1. Align visual with textual

All content you create needs to fit with your content strategy or pillars. Consider how each element interacts and what you are trying to accomplish. An example if education is one of your content pillars might be a picture of the person who is the subject matter expert on the topic either interacting with clients or presenting at a function.

The image personalizes the message and allows you to introduce your team member relative to the topic you are writing about. Remember, people like working with people, not companies.
Visual elements help fill the gaps between text, as well. Lengthy paragraphs with no visuals can intimidate the reader, whereas visuals break the text apart making it more approachable. The key is always balance.

2. Repost and repurpose

We believe that everything produced should be multi-functional. Therefore, a single piece of content can be turned into multiple types of communications (i.e. email content in sales follow up, social media posts.) If you blog, consider pulling quotes or important guidance from the blogs to create short videos or designed posts.

Visual marketing allows for you to get a lot of value out of your content, while learning about your audience’s tastes.

3. Branding your visuals

Branding your visuals is an important step. You want people to recognize your brand through more than just your logo. Create standards for your visuals. Keep is simple and be consistent.
What colors do you want present in all your images? Do you want a team member present or are you open to any image with a human element? For video, do you open and close video with a key statement? With design elements, do you want a standard background, pattern or logo application?

The most important thing to remember is to design for clarity and consistency. These are the most powerful elements. When you’re clear about what you stand for and what you do best, marketing and sales become almost effortless. Along with consistently across all marketing tactics incorporating the same colors, fonts, style, imagery, and message you can build enormous brand equity, leading to increased trust and reliability.

 

Need help creating content that converts? Check out our programs at https://www.eminetwork.com/programs/or schedule time to talk https://www.eminetwork.com/schedule-a-30-minute-information-session/ . And, as always, you can contact me directly with any questions at (513) 309-0719 or llickert@eminetwork.com.