We find that the best multi-functional content strategy involves an executive Q&A format. A question is posed to the identified team member, and they answer the question in 1-3 minutes. This format showcases expertise, allows the subject matter expert to share without a lot of upfront preparation, and translates well into other media platforms (social, blog, enewsletter, etc.).
Share 4-6 common questions that prospects and/or clients pose to your firm below. Think about what value the answers bring to your audience. Think about your content pillars, if you have them. Do you focus on education? Is it beneficial to introduce your team to potential clients? Are you wanting to attract team members and employer branding is a pillar?
