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Marketing Tactics for Small Businesses

No matter how good your services are, people won’t know about your business unless you market it. Marketing is an essential part of establishing your brand and generating sales leads. In this post, we will discuss some of the best marketing techniques that will help you grow your small business both in size and reputation.

1. Marketing Automation

Marketing automation allows you save time and energy while reaching a larger audience. Marketing automation is the completion of repetitive task through the use of digital tools. There are many free tools like MailChimp for email and Hootsuite for email to get you started.

You can automate social media posting without even having to open the app or creating email automations to send a stream of emails just by having customers sign up for an email list.

Marketing automation also helps maintain a steady line of communication with clients. In fact, 77% of businesses that use marketing automation had an increase in conversions among clients.

2. Interactive Content

In today’s climate, virtual communication is dominating the business industry. Interactive content allows your audience to feel connected with your business. Try and make interactive content as human as possible by creating a two-way discussion.

Interactive content can be as simple as taking a poll on social media or asking a question online. Anything that evokes audience participation can be considered a form of Interactive content. You want to gain a real response from your customers, not just a tap of the like button.

3. Use Email Marketing Campaigns to Connect with Customers

Although Email marketing might seem outdated with new technologies constantly emerging, most small businesses still use email to build personal connections with clients.
Nearly 80% of business leaders use email marketing to effectively gain customer retention. Email Marketing is also easily to be personalized. This helps clients feel like are directly talking to you and can their needs.

4. Chatbots

It’s difficult to many to accept the need for chatbots in B2B, but consumers want answers quicky. As a small business you may not have the time to reach everyone’s questions or concerns in a timely manner after business hours. Chatbots allow you to give immediate attention to your clients and prospective clients.

It’s never been easier to create your own chatbot. In fact, there is software that makes it simple to create one even with limited coding ability. Considering the generational shift in preferred method of communication, chatbots are quickly becoming the preferred platform.

A good mix of marketing and sales is necessary for all business to thrive, however most small businesses don’t have the time or resources invest in marketing. Check out EMI’s programs. https://eminetwork.com/programs/ They are turnkey and affordable solutions designed to the most pressing needs of small professional services firms.
As always, I’m happy to share more information on the topics covered in this blog. Looking forward to learning more about your business.

Lisa Lickert (513) 309-0719, [email protected] or https://eminetwork.com/schedule-a-30-minute-information-session/