No one wants to waste time talking with the wrong companies and people. While it’s beneficial to network and learn new industries and meet people, and that should certainly happen with regularity, outreach needs to be targeted and intentional, both with marketing and with sales. Statistics show salespeople lose between 60-90% of deals after the…
Read MoreIf you are like most professional services firms, or any firm for that matter, it’s difficult to know what to focus on to get the highest return for your content marketing investment. Most SMB’s struggle to allocate marketing budget dollars to content marketing, let alone identify the tactics driving the highest returns. So, here are…
Read MoreIn this instant information and highly competitive landscape your prospects, even referrals, make decisions about you and your firm well before your first conversation. They are answering questions like; Are you a thought leader? How large, comprehensive or credible is your firm? Can you relate to their needs or their business, etc. Here are practical…
Read MoreWhat a unique answer for a unique year we have had going into 2021. Client experience is paramount. With all the issues we have been dealing with, communication, clarity and client experience is the way to win and should be thought of through every step of the planning process. For example, is my phone number…
Read MoreHow Can the Differences Help your Business Grow? As owners, operators, leaders, and practitioners we have had to wear both the sales hat and the marketing hat. However, what I have learned in my 25 years of serving small businesses is that most do not operate with the differences in mind, and therefore, have not…
Read MoreWith COVID and remote working, our in box and social media are flooded with connection requests, messages and information sharing. Even this blog is adding to the clutter. So how can you break through the clutter and get in front of your prospects in a unique way? I have been selling in the B2B environment…
Read MoreOver the past several months, I have had the opportunity to talk with small- to mid-sized professional services firms across industries about their most pressing issues in growing their business. Of course, a lot of the conversation involved the challenges relating to COVID; However, the majority came down to two needs. How do I cut…
Read MoreOver our 37-year history, EMI has partnered with top brands and marketers to develop an extensive network to ensure our access to influential audiences and unique programs with lead generation value. You, our client, have shared how these programs have helped your businesses stand out from your competitors and expand your reach. We often get…
Read MoreWhen it comes to using multiple channels to communicate with your customers, there are many terms thrown around. Is there a meaningful difference between them? If so, what is it?
Read MoreIt’s difficult to predict which methods will connect with consumers most effectively in the ever-changing landscape of marketing. Just when marketers believe they understand their audience, a new technology, new behavior or even an entirely new audience alters everything.
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