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The Hottest New Market: Your Own Customers!

Often, when we want to boost revenues, we think about drumming up new customers. But why not look to your existing customers instead? You spent a significant amount of time and money winning them over. If you treat them right, they can become your most fertile ground for growing sales. Tapping into this market is called customer marketing.

Here are some of the key categories for this approach:

How to maximize customer marketing? Track, test, and analyze results the same way you do any other target audience. Studies consistently show that brands that track regularly report the most revenue growth. Need help with cross-sells, upsells, or other customer marketing campaigns? Let’s talk!