Don’t hit the brakes on marketing. Consistency Matters.

When you are busy, it’s tough to think about marketing. Most of us don’t. But when you are the busiest is when you need to step on the gas the hardest! Why?

1. You need to stay top of mind to experience growth. When your prospective client is ready, you want them to think of you before your competitor.
2. Consistency matters. Smart businesses continually invest in their visibility, branding, website, and local community. Consistency builds credibility. Credibility builds trust. Prospects become clients of firms they trust.
3. You need to maintain your position. Retaining your marketing on a regular schedule is the best way to keep your competitive edge. If you are #1 in your market, that means you have a long list of competitors trying to gain your spot.

Like you, when times are good and the team is extremely busy, we’ve pulled back on our marketing efforts.

No more! The pandemic years taught us it’s extremely important to stay focused on our goals. We are now staying the course during the peaks and the valleys and seeing the results of our consistency.

9 Tactics with the Highest Return for 2023

When time is at a premium, you want to get the most bang for your time buck. Here are 9 content marketing trends that will help you prioritize your efforts to get the most payback.

1. Use multiple channels People are exploring new channels. At the same time, they are moving to less-cluttered platforms. The more channels you include in your content distribution, the more likely you are to reach your target audience.
2. Repurpose content You’re spending a lot of time and effort creating high-quality, engaging content, so share it with as many people as possible. When you write a blog, for example, activate it by sending an eblast and chunk it for social posts. Provide an email template to your sales team to individually invite prospects to engage with the blog.
3. Write less We are drowning in content. If you produce less, you’ll achieve the same results. Focus on evergreen content, which doesn’t lose value over time. You can repurpose and reuse the same content to aid repetition over time versus producing massive amounts of content that won’t get attention. Periodically audit your content, refresh it, combine it, and repost it.
4. Use short-form video Today, video is king. The average user now watches 19 hours of video content each week. Video is the top channel for B2B, and the hot trend is short form. Think TikTok short.
5. Be post-COVID empathetic Consumers don’t want to feel like barriers exist between themselves and the brands they like. Avoid business-focused or detached material. Lean into relatability, emotions, and empathy. Find your natural voice and embrace it. Speak to your clients human-to-human.
6. Personalize Customers will only interact with helpful content. Personalization allows you to tailor content directly to the wants and needs of specific clients. You can’t do that without data. Keep track of your audience’s needs via a smart CRM or data solution to build a content strategy around what people really care about.
7. Improve the UX You can have the best content in the world, but if you give users a poor experience, it just won’t perform well.

Prioritize your UX in terms of:

• Page speed
• Mobile performance
• Cohesion
• Image placement and quality

8. Leverage tech Technology allows you to collect an immense amount of data, which can help hyper-personalize content. AI can create content or supplement existing content. It isn’t good enough (yet) to write all your original content, but it can help you generate content in less time.
9. Podcast Podcasts are an incredibly effective way to drive sales, as 60% of listeners report searching for a product/service after hearing about it on a podcast. Don’t focus on the sales pitch — offer useful information or entertainment so listeners have a reason to stick around.

When time is really tight, you can outsource content marketing to keep the ball rolling. We offer solutions that leverage the tactics above to uniquely position your firm, generate leads, engage your prospects, and nurture your clients.

If you have questions or would like additional information regarding these tactics, do not hesitate to contact us at [email protected] (513) 760-0560 or CLICK HERE to schedule a time to talk.

References:
https://www.wordstream.com/blog/ws/2020/11/23/content-marketing-trends

https://blog.hubspot.com/marketing/embrace-the-future-of-content-marketing 

https://www.convinceandconvert.com/content-marketing/content-marketing-trends-to-keep-in-mind-for-2021/

https://business.adobe.com/blog/the-latest/content-marketing-trends