Everyone is flooded with information these days. It’s difficult to cut through the clutter and stand out to your target audience. In this video we share a few practical steps to take to help you differentiate your firm and catch the attention of your ideal client. Let’s discuss how we can help you stand…
Read MoreIn this short video, learn why it’s important to define your client profile and what it can do for your business if you’re targeted. Curious and want to learn more about defining your client profile and the benefits to your business? Check out our related blogs Must Haves: Customer Profile & Buyer Persona and Does…
Read MorePublishing offers many benefits, like establishing credibility, building trust, as well as public relations and marketing. If you’re like me, you receive solicitations frequently to write a book. But is that the best route for your firm in the B2B space? We’ve often explored this question, since EMI’s roots are content marketing and we have…
Read MoreDid you know that according to the Visual Teaching Alliance the brain process visuals 60,000 x faster than any text? Or how about that 90% of information transmitted to the brain is visual. Visuals are processed better and produce faster and stronger reactions than any other type of content. Visual stimuli and emotional response are…
Read MoreThe average person’s attention span today is just 8 seconds. Meaning you have just a few seconds in which to grab potential client’s attention. In “How Can I Create Content That Converts?,” you learned that the best way to grab a reader’s attention is through the Inverted Pyramid style of writing. https://eminetwork.com/uncategorized/tips-for-creating-content-that-coverts/ This style provides…
Read MoreAttracting prospects and driving engagement with high-converting, personalized content is what we all want. The challenge is knowing how to accomplish this without consuming our time and staff resources. Creating content that converts starts with defining your key elements of what you want or should share that’s the most valuable to your ideal client. There…
Read MoreWhy do some posts go viral and bring in lots of traffic while other posts go unnoticed? The answer: content marketing. Effective content marketing creates content with an organized strategy to reach your target audience. There are ways you can build content that specifically encourages a purchase or conversion from your clients. Readers visit your…
Read MoreNot a believer? I don’t blame you but take a look at what’s happening. One client said that our custom publishing work was a game changer for his financial firm. A client in healthcare consulting shared that she was able to get a meeting with her top prospect after trying for 2 years, because of…
Read MoreAbsolutely. However, it can be difficult to narrow your focus to one prospect or client profile. No one wants to limit their business potential. But, when you focus on the best client, the one you help the most and are the most successful with as well as the one you generate a strong profit from,…
Read MoreWe all want sales. Right? So, paying attention to where we can get leads the simplest and most cost-effective way makes sense. Believe it or not, in today’s marketplace voice optimization is on that list. As early as 2014, 41% of adults were already using voice technology daily. Most think that voice technology is used…
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