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Practical Steps to Improve Your Presence & Engage Your Audience on Social Media

The longer we work remotely, the more important our digital footprint becomes. Historically, those seeking consultation weren’t media users; However, in today’s world your firm’s online presence is just as important as your physical presence. Social media has become one of the most influential spaces to interact with your prospective and current clients. Professional services…

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IWD 2021 – Take Time To Celebrate!

Although 2020 was a rough year, women made some incredible strides in equality and taking time to celebrate is extremely important. Just a few examples are Kamala Harris becoming the first female Vice President and Scotland becoming the first country to allow free and universal access to menstrual products. For over a century, International Women’s…

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Focus on What’s Important to Get the Best ROI – 3 Content Marketing Tips

You’re focused on your core business, not on how to leverage content marketing. However, establishing creative, relevant, and consistent content to attract your audience is the basis for content marketing and essential in current market conditions. Content marketing isn’t just trying to “sell” your product it’s about providing solutions for clients’ struggle points. The goal…

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How can I convert more leads into customers?

We all try to find the right fit for business with our client prospecting.  And we do need to be diligent about monetizing our time and effort.  There’s no end to how “busy” we could make ourselves, so converting more leads into customers is a frequent topic in strategy development.  Here are four areas to…

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Why use Social Media in B2B?

This topic is often debated when I’m working with our clients and in leader forums. It’s a hot topic and one that doesn’t have a one size fits all answer. While there are best practices and proven tactics to fill your funnel and improve conversion, it’s often done poorly and without realistic goals so most…

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5 Ways to Differentiate Your Business

Attracting the ideal client can be quite a challenge. First you have to figure out exactly who that client is, then you must determine what they need and how to tailor your offerings to match. Finally, it is critical to communicate effectively with your target—to be where they are looking, when they are looking. Even…

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What is Your Irresistible Offer?

This is day 5 of a 5-day challenge that I’m doing to kick off 2021. As a mindset junkie and a wellness goal getter, this challenge was right up my ally. I was expecting methods and processes to help me with stress, time and relationship management to achieve a better-balanced life. What I didn’t expect…

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Why You Should Market When You’re Busy

When you are in the height of your busy season or when business is great, it’s tough to think about marketing. Most don’t. But when you are the busiest, that’s when you need to step on the gas the hardest. Why? You need to be top of mind to experience growth. Timing is everything and…

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How do I audit my client experience to make sure I have processes and systems aligned with my brand?

Hopefully, work has been done creating a Customer Journey map. If not, there are Customer Journey map templates available for free online & more information can be found at The map is your playbook for what you do for your clients and all the steps along the way.

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How a Customer Journey Map can Improve your Margin

In EMI’s up and coming newsletter, Adam Smith, owner of Sound Press and EMI’s strategic partner, will answer the question; How do I audit my client experience to make sure I have processes and systems aligned with my brand? A large portion of Adam’s answer focuses on the Customer Journey map. As Adam will outline,…

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