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Tips for Writing Content that Converts Readers into Prospects

Visual and Short: Writing Content that Converts Did you know the brain processes visuals 60,000 times faster than text? According to the Visual Teaching Alliance, Ninety percent of information transmitted to the brain is visual. In a previous blog, we talked about how charts, graphs, and employee pictures can boost traffic to your site: https://eminetwork.com/uncategorized/tips-for-creating-content-that-coverts/. But…

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Why Should You Market Your Business When You are Busy?

Don’t hit the brakes on marketing. Consistency Matters. When you are busy, it’s tough to think about marketing. Most of us don’t. But when you are the busiest is when you need to step on the gas the hardest! Why? You need to stay top of mind to experience growth. When your prospective client is…

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How Focusing on Your Ideal Client Maximizes Your Revenue Potential

When you define your client very clearly, you make quicker conversions, have fewer distractions, build trust and credibility faster, and create cross-selling opportunities.  How to Efficiently Find and Engage with Your Best Prospects Do you know exactly who you serve? Or whom you would most like to serve? Client profiles are about getting focused on…

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Four Steps to Cutting Through the Clutter with Your Marketing

To stand out, you must clearly define your customer, then determine your irresistible offer. Finally, you need to be where your client is looking, and over-deliver. Here’s how: Stand Out to Your Target Audience with the Right Message in the Right Place It’s difficult to cut through the clutter and stand out to your target…

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How to Integrate Sales and Marketing for More Revenue

By tying sales and marketing processes, workflows and KPIs together, you can generate more revenue, retain more customers and get higher win rates. Special Note: This article is based on the chapter “Sales and Marketing Integration Made Simple” Lisa wrote for the book Sales Fusion: Design Your Modern Sales Strategy, available now on Amazon. FAQs…

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Sales and Marketing Integration in 3 Steps

Sales and marketing work together to achieve common goals but don’t always see eye to eye. Marketing is responsible for creating content and generating leads, while sales is responsible for converting leads into customers. But if both teams work together, they can create a powerful force that can help your business succeed. In this blog…

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Strategies for Sales & Marketing Integration

If you missed our Content That Converts session focusing on Sales & Marketing Integration for Small Businesses, you can read the highlights or access the recording here. If you’ve joined us in the past, you know that we talk about common challenges and trending topics relating to growing your business. We tackled the common challenges…

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What you Need to Know About Publishing

If you missed our podcast in the Content That Converts Series: Publication Publishing or Book Publishing – Which is Right for you? this blog recaps the conversation, and you can access the recording by filling out the form below. Introductions: Host Lisa Lickert is the owner of EMI Network a 39-year-old content marketing firm. EMI’s…

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Tips for Navigating the Publishing World

Interviewed by BusinessWise, Lisa Lickert shares tips on navigating the publishing world. Listen to learn how to grow through publishing. For more information and ways you can use publishing to market your business and build trust with your target client, let’s talk. 

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What You Need To Know About Doing Video

If you missed our webinar in the Content That Converts Series – The Power of Video, we’ve outlined some of the important tips and FAQs below and you can access the recording at The Power Of Video. Frequently Asked Questions on Video What equipment do I need to buy to get started? Do It Yourself…

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