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How a Customer Journey Map can Improve your Margin

In EMI’s up and coming newsletter, Adam Smith, owner of Sound Press and EMI’s strategic partner, will answer the question; How do I audit my client experience to make sure I have processes and systems aligned with my brand? A large portion of Adam’s answer focuses on the Customer Journey map. As Adam will outline,…

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Not Another New Year Blog

I promise that this is not another New Year blog. We’ve all had our fair share of year-end and kick off guides and motivation, so I thought it would be nice to read about something completely different. Let’s talk about planning to have fun. Yes, fun. I’m not referring to a vacation or weekend trip.…

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Ideas to Kick Off the New Year Right

The New Year is almost here and if you’re like most, you have set your goals and ready to make the coming year better than ever. With 2020 being such a challenging year, it’s even more important to kick off the new year and set the tone for 2021. One thing I like to do…

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Must Haves: Customer Profile & Buyer Persona

No one wants to waste time talking with the wrong companies and people. While it’s beneficial to network and learn new industries and meet people, and that should certainly happen with regularity, outreach needs to be targeted and intentional, both with marketing and with sales. Statistics show salespeople lose between 60-90% of deals after the…

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5 Marketing Tactics for 2021 to Get the Highest Return

If you are like most professional services firms, or any firm for that matter, it’s difficult to know what to focus on to get the highest return for your content marketing investment. Most SMB’s struggle to allocate marketing budget dollars to content marketing, let alone identify the tactics driving the highest returns. So, here are…

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3 Practical Steps To Build Credibility

In this instant information and highly competitive landscape your prospects, even referrals, make decisions about you and your firm well before your first conversation. They are answering questions like; Are you a thought leader? How large, comprehensive or credible is your firm? Can you relate to their needs or their business, etc. Here are practical…

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What marketing strategies should I consider going into 2021?

What a unique answer for a unique year we have had going into 2021. Client experience is paramount. With all the issues we have been dealing with, communication, clarity and client experience is the way to win and should be thought of through every step of the planning process. For example, is my phone number…

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Sales Versus Marketing

How Can the Differences Help your Business Grow? As owners, operators, leaders, and practitioners we have had to wear both the sales hat and the marketing hat. However, what I have learned in my 25 years of serving small businesses is that most do not operate with the differences in mind, and therefore, have not…

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How to Break Through the Content Clutter

With COVID and remote working, our in box and social media are flooded with connection requests, messages and information sharing. Even this blog is adding to the clutter. So how can you break through the clutter and get in front of your prospects in a unique way? I have been selling in the B2B environment…

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Don’t Have a Marketing Person or Plan? No Problem.

Over the past several months, I have had the opportunity to talk with small- to mid-sized professional services firms across industries about their most pressing issues in growing their business. Of course, a lot of the conversation involved the challenges relating to COVID; However, the majority came down to two needs. How do I cut…

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