We all try to find the right fit for business with our client prospecting. And we do need to be diligent about monetizing our time and effort. There’s no end to how “busy” we could make ourselves, so converting more leads into customers is a frequent topic in strategy development. Here are four areas to…
Read MoreThis topic is often debated when I’m working with our clients and in leader forums. It’s a hot topic and one that doesn’t have a one size fits all answer. While there are best practices and proven tactics to fill your funnel and improve conversion, it’s often done poorly and without realistic goals so most…
Read MoreAttracting the ideal client can be quite a challenge. First you have to figure out exactly who that client is, then you must determine what they need and how to tailor your offerings to match. Finally, it is critical to communicate effectively with your target—to be where they are looking, when they are looking. Even…
Read MoreThis is day 5 of a 5-day challenge that I’m doing to kick off 2021. As a mindset junkie and a wellness goal getter, this challenge was right up my ally. I was expecting methods and processes to help me with stress, time and relationship management to achieve a better-balanced life. What I didn’t expect…
Read MoreWhen you are in the height of your busy season or when business is great, it’s tough to think about marketing. Most don’t. But when you are the busiest, that’s when you need to step on the gas the hardest. Why? You need to be top of mind to experience growth. Timing is everything and…
Read MoreHopefully, work has been done creating a Customer Journey map. If not, there are Customer Journey map templates available for free online & more information can be found at The map is your playbook for what you do for your clients and all the steps along the way.
Read MoreIn EMI’s up and coming newsletter, Adam Smith, owner of Sound Press and EMI’s strategic partner, will answer the question; How do I audit my client experience to make sure I have processes and systems aligned with my brand? A large portion of Adam’s answer focuses on the Customer Journey map. As Adam will outline,…
Read MoreI promise that this is not another New Year blog. We’ve all had our fair share of year-end and kick off guides and motivation, so I thought it would be nice to read about something completely different. Let’s talk about planning to have fun. Yes, fun. I’m not referring to a vacation or weekend trip.…
Read MoreThe New Year is almost here and if you’re like most, you have set your goals and ready to make the coming year better than ever. With 2020 being such a challenging year, it’s even more important to kick off the new year and set the tone for 2021. One thing I like to do…
Read MoreNo one wants to waste time talking with the wrong companies and people. While it’s beneficial to network and learn new industries and meet people, and that should certainly happen with regularity, outreach needs to be targeted and intentional, both with marketing and with sales. Statistics show salespeople lose between 60-90% of deals after the…
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