If you’re in the professional services industry, then you know how difficult it can be to differentiate your business online. Your competitors are talking about the same topics and services you are, whether they truly deliver like you do or not. Your digital footprint is extremely important to your go forward growth strategy, especially in…
Read MoreIn this age of technology, not having a strong online presence is something small businesses cannot afford to ignore. Historically, most seeking consultation weren’t media users; However, in today’s world your firm’s online presence is just as important as your physical presence. Social media has become one of the most influential spaces to interact with…
Read MoreThe longer we work remotely, the more important our digital footprint becomes. Historically, those seeking consultation weren’t media users; However, in today’s world your firm’s online presence is just as important as your physical presence. Social media has become one of the most influential spaces to interact with your prospective and current clients. Professional services…
Read MoreAlthough 2020 was a rough year, women made some incredible strides in equality and taking time to celebrate is extremely important. Just a few examples are Kamala Harris becoming the first female Vice President and Scotland becoming the first country to allow free and universal access to menstrual products. For over a century, International Women’s…
Read MoreYou’re focused on your core business, not on how to leverage content marketing. However, establishing creative, relevant, and consistent content to attract your audience is the basis for content marketing and essential in current market conditions. Content marketing isn’t just trying to “sell” your product it’s about providing solutions for clients’ struggle points. The goal…
Read MoreWe all try to find the right fit for business with our client prospecting. And we do need to be diligent about monetizing our time and effort. There’s no end to how “busy” we could make ourselves, so converting more leads into customers is a frequent topic in strategy development. Here are four areas to…
Read MoreThis topic is often debated when I’m working with our clients and in leader forums. It’s a hot topic and one that doesn’t have a one size fits all answer. While there are best practices and proven tactics to fill your funnel and improve conversion, it’s often done poorly and without realistic goals so most…
Read MoreAttracting the ideal client can be quite a challenge. First you have to figure out exactly who that client is, then you must determine what they need and how to tailor your offerings to match. Finally, it is critical to communicate effectively with your target—to be where they are looking, when they are looking. Even…
Read MoreThis is day 5 of a 5-day challenge that I’m doing to kick off 2021. As a mindset junkie and a wellness goal getter, this challenge was right up my ally. I was expecting methods and processes to help me with stress, time and relationship management to achieve a better-balanced life. What I didn’t expect…
Read MoreWhen you are in the height of your busy season or when business is great, it’s tough to think about marketing. Most don’t. But when you are the busiest, that’s when you need to step on the gas the hardest. Why? You need to be top of mind to experience growth. Timing is everything and…
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