The power of video is undeniable. Video content has been shown to have a whopping 2x higher engagement rate than other social media posts because people love videos so much! Did you know…the human brain processes visual information 60,000 times faster than text? Imagine how important video is in a world where we have 8…
Read MoreWhich is best for B2B? Publication or book publishing? The answer is, it depends. To get the best ROI from your publishing investment, you need to determine how you will leverage the publishing experience to engage your target audience, build credibility and attract new business. Each have their benefits. Each have a different audience experience.…
Read MoreEveryone is flooded with information these days. It’s difficult to cut through the clutter and stand out to your target audience. In this video we share a few practical steps to take to help you differentiate your firm and catch the attention of your ideal client. Let’s discuss how we can help you stand…
Read MoreIn this short video, learn why it’s important to define your client profile and what it can do for your business if you’re targeted. Curious and want to learn more about defining your client profile and the benefits to your business? Check out our related blogs Must Haves: Customer Profile & Buyer Persona and Does…
Read MorePublishing offers many benefits, like establishing credibility, building trust, as well as public relations and marketing. If you’re like me, you receive solicitations frequently to write a book. But is that the best route for your firm in the B2B space? We’ve often explored this question, since EMI’s roots are content marketing and we have…
Read MoreDid you know that according to the Visual Teaching Alliance the brain process visuals 60,000 x faster than any text? Or how about that 90% of information transmitted to the brain is visual. Visuals are processed better and produce faster and stronger reactions than any other type of content. Visual stimuli and emotional response are…
Read MoreThe average person’s attention span today is just 8 seconds. Meaning you have just a few seconds in which to grab potential client’s attention. In “How Can I Create Content That Converts?,” you learned that the best way to grab a reader’s attention is through the Inverted Pyramid style of writing. https://eminetwork.com/uncategorized/tips-for-creating-content-that-coverts/ This style provides…
Read MoreAttracting prospects and driving engagement with high-converting, personalized content is what we all want. The challenge is knowing how to accomplish this without consuming our time and staff resources. Creating content that converts starts with defining your key elements of what you want or should share that’s the most valuable to your ideal client. There…
Read MoreWhy do some posts go viral and bring in lots of traffic while other posts go unnoticed? The answer: content marketing. Effective content marketing creates content with an organized strategy to reach your target audience. There are ways you can build content that specifically encourages a purchase or conversion from your clients. Readers visit your…
Read MoreNot a believer? I don’t blame you but take a look at what’s happening. One client said that our custom publishing work was a game changer for his financial firm. A client in healthcare consulting shared that she was able to get a meeting with her top prospect after trying for 2 years, because of…
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