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Responding to our clients’ needs with new, affordable, turnkey, multi-channel programs

Over our 37-year history, EMI has partnered with top brands and marketers to develop an extensive network to ensure our access to influential audiences and unique programs with lead generation value. You, our client, have shared how these programs have helped your businesses stand out from your competitors and expand your reach. We often get…

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Omni? Multi? Cross? Integrated? What’s the Difference?

When it comes to using multiple channels to communicate with your customers, there are many terms thrown around. Is there a meaningful difference between them? If so, what is it?

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10 Marketing Trends to Watch in 2019

It’s difficult to predict which methods will connect with consumers most effectively in the ever-changing landscape of marketing. Just when marketers believe they understand their audience, a new technology, new behavior or even an entirely new audience alters everything.

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9 Components Every Marketing Campaign Must Have

Want to make your marketing campaigns the most effective they can be? Be sure to hit all of the key marketing components. Most marketers know the importance of the list, the message, and the offer, but there are other components, too.

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6 Tips for Crafting a B2B Thought Leadership Marketing Strategy

If you’re a B2B marketer and you don’t hear the term “thought leadership” at least 14 times a day… you’re probably busy doing actual work. Jokes, Jokes!

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Email Marketing VS Direct Mail – Is One More Effective in 2019?

We know all-too-well that there are certain myths that have a way of making their way around the world of marketing. For years we have attempted to clear up the myth that print marketing was dead. It’s not dead, far from it.

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10 Content Marketing Benefits, Challenges, Tips

When I ask the question “Will You Find Your Next Client — or Will They Find You?”, it is a direct challenge to business owners to define an inbound marketing strategy, a combination search, social media and content marketing, to attract a clearly defined audience who are ready to buy.

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8 Ways to Differentiate Your Business

Small businesses have many marketing challenges, but one of the hardest things small business owners need to do is determine what makes their business stand out from the competition and present it in a way that attracts their ideal client.

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5 Steps to Customer Loyalty

What does it take to create customer loyalty, the kind of commitment that makes customers stick with you, even when your competitors become more aggressive, and price competition intensifies?

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The Hottest New Market: Your Own Customers!

Often, when we want to boost revenues, we think about drumming up new customers. But why not look to your existing customers instead?

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