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9 Components Every Marketing Campaign Must Have

Want to make your marketing campaigns the most effective they can be? Be sure to hit all of the key marketing components. Most marketers know the importance of the list, the message, and the offer, but there are other components, too.

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6 Tips for Crafting a B2B Thought Leadership Marketing Strategy

If you’re a B2B marketer and you don’t hear the term “thought leadership” at least 14 times a day… you’re probably busy doing actual work. Jokes, Jokes!

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Email Marketing VS Direct Mail – Is One More Effective in 2019?

We know all-too-well that there are certain myths that have a way of making their way around the world of marketing. For years we have attempted to clear up the myth that print marketing was dead. It’s not dead, far from it.

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10 Content Marketing Benefits, Challenges, Tips

When I ask the question “Will You Find Your Next Client — or Will They Find You?”, it is a direct challenge to business owners to define an inbound marketing strategy, a combination search, social media and content marketing, to attract a clearly defined audience who are ready to buy.

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8 Ways to Differentiate Your Business

Small businesses have many marketing challenges, but one of the hardest things small business owners need to do is determine what makes their business stand out from the competition and present it in a way that attracts their ideal client.

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5 Steps to Customer Loyalty

What does it take to create customer loyalty, the kind of commitment that makes customers stick with you, even when your competitors become more aggressive, and price competition intensifies?

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The Hottest New Market: Your Own Customers!

Often, when we want to boost revenues, we think about drumming up new customers. But why not look to your existing customers instead?

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Keeping the Customer Experience Seamless

In today’s world, customers want easy. Whether it’s shopping, researching products, or hearing about products for the first time, they want everything to be seamless.

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Language Your Audience “Gets”

Whether you are writing copy for a postcard or an email, the
language you use matters. Just like products and images, the
wording you use should be matched to the different
demographics of your target audience(s).

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Stories Sell: A Compelling Story Can Help Set Your Brand Apart

If there’s a secret sauce to successfully marketing your business, then the key ingredient is your message.

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