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The Hottest New Market: Your Own Customers!

Often, when we want to boost revenues, we think about drumming up new customers. But why not look to your existing customers instead?

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Keeping the Customer Experience Seamless

In today’s world, customers want easy. Whether it’s shopping, researching products, or hearing about products for the first time, they want everything to be seamless.

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Language Your Audience “Gets”

Whether you are writing copy for a postcard or an email, the
language you use matters. Just like products and images, the
wording you use should be matched to the different
demographics of your target audience(s).

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Stories Sell: A Compelling Story Can Help Set Your Brand Apart

If there’s a secret sauce to successfully marketing your business, then the key ingredient is your message.

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Does Your Client Experience Align With Your Advertising Promises?

Sports fans know the “over-under” as a type of bet in which gamblers predict whether a statistic, such as a game’s final score, will be over or under a predetermined number.

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